What's new on Chartmetric

Chartmetric helps entertainment professionals make smarter and faster music business decisions by providing reliable data and in-depth insights.

March 15, 2022

πŸ‘œ Brand Affiliations Page

Interested to see what musicians might be associated with a particular brand? Then check out our brand new (😏 ) Brands Affiliation Page, which shows how strongly an artist’s audience is interested in that brand.

For instance, if we look at Nike we see that Virgil Abloh and Banksy have followers with the strongest affinity for Nike. For both artists, 1.4M of their followers show an overlapping interest **in Nike, which is defined by analyzing the captions, mentions, #’s and follows associated with that brand. They also boast a high Brand affinity Ratio of 3.65x, which means that these followers show about three and a half times more interest in Nike as the average artist’s follower.